The Federal Communications Fee (FCC) is launching a marketing campaign encouraging broadcasters throughout the nation to rejoice America’s 250th anniversary.
In a press launch obtained by Fox Information Digital, FCC Chairman Brendan Carr introduced the start of the Pledge America Marketing campaign in coordination with President Donald Trump’s Activity Pressure 250 as a part of the nation’s commemoration of the nation’s milestone birthday this 12 months.
“In line with their longstanding public curiosity obligations, America’s broadcasters play a key position in educating, informing, and entertaining viewers and listeners all throughout America, and they’re notably effectively suited to air programming that’s aware of the wants and pursuits of their native communities,” the FCC stated.
The company continued, “The Pledge America Marketing campaign permits broadcasters to lend their voices in assist of Activity Pressure 250 and the celebration of America’s 250th birthday by airing patriotic, pro-America content material that celebrates the American journey and evokes its residents by highlighting the historic accomplishments of this nice nation from our founding by way of the Trump Administration in the present day.”
“I’m calling on broadcasters to pledge to supply programming that promotes civic training, nationwide pleasure, and our shared historical past,” Carr stated in an announcement.
“Broadcasters are uniquely positioned to assist tackle these regarding developments by offering programming that celebrates the exceptional story of American Independence whereas additionally tailoring it to the particular wants of their native communities, in furtherance of their public curiosity obligations.”
Carr cited “Schoolhouse Rock!” as a widely known instance that might be a match for the Pledge America Marketing campaign and listed a number of ideas for what broadcasters can do, together with:
- Working PSAs, brief segments, or full specials particularly selling civic training, inspiring native tales and American historical past.
- Together with segments throughout common information programming that spotlight native websites which can be important to American and regional historical past, resembling Nationwide Park Service websites.
- Beginning every broadcast day with “The Star Spangled Banner” or Pledge of Allegiance.
- Airing music by America’s biggest composers, resembling John Philip Sousa, Aaron Copland, Duke Ellington or George Gershwin.
- Offering every day “At this time in American Historical past” bulletins highlighting important occasions that occurred on that day in historical past.
- Partnering with group organizations and different teams which can be already working laborious to convey America’s tales of unity, perseverance and triumph to gentle.
Whereas the FCC stresses that it’s optionally available for broadcasters to take part within the Pledge America Marketing campaign, Carr expresses hope that they showcase America’s “inspiring historical past” he says would fulfill their “public curiosity mandate to serve the wants and pursuits of their native communities.”
