Jennifer Prevot had been anxiously dwelling in an empty Colorado condo for practically a month when the movers she employed for her cross-country transfer from New York lastly arrived along with her belongings.
However as an alternative of Piece of Cake Transferring’s massive, signature hot-pink truck, a small U-Haul pulled up — and she or he was about to get an excellent larger shock.
“The blokes who confirmed up with my stuff mentioned instantly, ‘It’s not our fault. We’re simply unloading…’” Prevot informed The Submit. “’Every little thing you’re going to see is broken — please don’t have this have an effect on our tip.’”
Contained in the van, the whole lot was damaged. Among the many wreckage, her mattress was folded in half and taped, a mirrored dresser shattered, and wardrobe containers ripped open and moist, in keeping with photographs reviewed by The Submit.
However worst of all, it was solely a fraction of her issues — the remaining have been lacking and by no means arrived.
“Each merchandise they touched was broken,” she mentioned.
Piece of Cake Transferring has turn into some of the recognizable shifting corporations since its founding in 2017, describing itself as one of many “fastest-growing” within the trade. Its ever-expanding fleet of vibrant pink vehicles and robust on-line presence have been fueled by influencer advertising, affiliate partnerships, and 1000’s of glowing evaluations that promise a seamless, five-star transfer at “assured flat-rate” pricing.
However interviews with prospects, courtroom information, and complaints reviewed by The Submit paint a distinct image — alleging misleading pricing, careless dealing with of belongings, and aggressive strain to tip, with some prospects describing the expertise as a “shakedown.”
When requested to answer all of the allegations and complaints detailed by prospects within the piece, Piece of Cake mentioned, “Our mission is to all the time present the perfect customer support, the place each element of the transfer is meticulously thought by means of to present the shopper probably the most seamless expertise. Once we fall brief, we all the time look to make it proper with the shopper straight away.”
‘I’ve by no means had a shifting expertise prefer it‘
Prevot mentioned she selected Piece of Cake after seeing the corporate’s vehicles in all places in New York and receiving a quote that was practically $7,000 cheaper than rivals’. However she observed one thing was off when the preliminary crew haphazardly dealt with her objects and repeatedly reminded her a few tip.
“They have been tremendous aggressive about me giving them not less than 20%,” she mentioned. In keeping with an organization supply, “a part of firm coaching is that movers can not explicitly ask for ideas, and the coverage is that it’s all the time as much as the shopper to determine in the event that they wish to present a tip.”
When her objects arrived broken and lacking, Prevot filed a criticism looking for a refund and compensation, citing “gross negligence.”
“I don’t care about the associated fee. It’s extra about reminiscences,” she mentioned. “I’ve by no means had a shifting expertise like this.”
Negotiations dragged on for weeks, with the corporate first providing shallow compensation primarily based on its contract’s weight limits earlier than growing the provide to only over $2,000, in keeping with emails reviewed by The Submit. It wasn’t till she posted a one-star Google overview that the corporate provided the rest of her refund, nevertheless it got here with a caveat.
“Inside actually 24 hours of posting that, she instantly emailed me,” Prevot mentioned. “They have been attempting to get me to take it down. And I used to be like, ‘Completely not.’”
“I simply needed to observe up as soon as extra relating to the extra refund we processed,” the customer support consultant wrote in an e mail to Prevot. “If the whole lot has now been resolved, we might be grateful in the event you may take into account updating or eradicating your Google overview to replicate your remaining expertise with us.”
In an emailed response to Piece of Cake’s customer support, Prevot wrote, “My overview displays the complete expertise, not simply the ultimate decision,” including that the refund got here solely after weeks of stress and follow-up and with out compensation for damages. “Your organization made my transfer nothing near ‘a bit of cake.’ ”
The corporate apologized for the demanding expertise and revered her resolution to depart her destructive overview.
‘I used to be traumatized‘
Prevot is only one of many disgruntled prospects who’ve informed The Submit about their unhealthy experiences with the corporate. New Yorker Irina Punga employed Piece of Cake for a full-service transfer, together with packing and unpacking, in January 2025. Relocating simply 4 blocks away, she was quoted at simply over $1,500.
As soon as the transfer was underway, she acquired an extra bill for $1,275, together with costs for objects she mentioned weren’t even current, in keeping with invoices reviewed by The Submit.
“They listed issues I had already listed, however beneath completely different names,” Punga mentioned, including that the crew additionally moved and billed her for objects she explicitly mentioned have been rubbish.
Punga says movers packed objects inefficiently, creating extra containers than vital, then prompt they may keep away from reporting the additional containers costs to the corporate if she tipped them immediately. Alone along with her 3-month-old child, she felt pressured to present them $500 and later described the expertise to The Submit as a rip-off.
Regardless of paying for unpacking companies for 50 containers, she mentioned the movers unpacked only some containers, misplaced and broke sentimental objects, and threw issues chaotically into closets and onto the ground, which have been later itemized in an in depth criticism with photographs to the corporate and reviewed by The Submit.
“I used to be actually traumatized by that entire expertise,” Punga mentioned. “I had no energy, and I simply needed it to be over.”
Punga filed an in depth criticism with customer support looking for a refund, and in the end was reimbursed by her bank card firm after disputing the costs. Following its investigation, Piece of Cake didn’t contest the declare.
A mysterious fireplace — and a lawsuit
For some prospects, disputes with Piece of Cake Transferring have escalated legally.
Laurel Simes and her husband employed the corporate in Might 2024 to pack and transport the contents of Simes’ late mother-in-law’s dwelling in Roslyn, New York, to California, together with household heirlooms of silver, crystal and china.
Throughout a number of emotional days of packing, Simes too mentioned the crew repeatedly pressed for ideas, which she remembers giving a number of hundred {dollars}. However she believed her belongings have been in good arms because the truck departed.
Halfway by means of the cross-country journey, nonetheless, Simes acquired an e mail from the corporate’s cargo insurer stating that the truck carrying her belongings had caught fireplace close to Avoca, Iowa. Images confirmed what gave the impression to be a truck engulfed in flames on a rural street. However when her workplace supervisor contacted native authorities, they have been informed there was no report of such an incident.
“How did something catch on fireplace? We had nothing flammable in there,” Simes recalled, including that once they requested to see the stays, they have been informed the truck was sequestered and that the whole lot was destroyed.
“That was what brought on us to consider that that is false,” Simes mentioned. “We don’t count on them to pay for the heirloom issue of it, however we count on them to pay for the worth of those articles.”
In November 2025, Simes and her husband filed swimsuit alleging breach of contract and negligence, looking for greater than $35,000 in damages. The case stays ongoing in federal courtroom.
A rising record of complaints
In 2024, New Jersey officers warned customers concerning the dangers posed by unlicensed movers after authorities cited dozens of corporations working with out correct authorization, together with Piece of Cake, which had been cited beforehand. New Jersey Legal professional Normal Matthew Platkin mentioned in a press launch that such operators typically lack the abilities, expertise, and insurance coverage wanted to guard prospects’ belongings. In keeping with an organization consultant, Piece of Cake is at present licensed and compliant in New Jersey and in all different states the place it operates.
Piece of Cake claims that it has accomplished over 300,000 strikes within the final three years; nonetheless, the Higher Enterprise Bureau lists 41 complaints in opposition to Piece of Cake Transferring throughout that point, together with 14 inside the final 12 months. The corporate has been listed with the BBB since 2018, however voluntarily ended its accreditation in 2024.
BBB CEO Claire Rosenzweig mentioned disputes typically come up when estimates and repair phrases aren’t clearly understood earlier than shifting day.
“Shoppers want clear written estimates, clear cost phrases, and an understanding of what’s and isn’t coated if objects are broken,” Rosenzweig mentioned.
Prospects interviewed by The Submit additionally described confusion about pricing, as the corporate’s web site advertises each a “assured flat fee price” and a “assured flat fee quote.”
A supply on the firm mentioned that “Piece of Cake provides flat price pricing, which is predicated on the shopper’s shifting merchandise stock. If on the day of the transfer a buyer has extra objects, further places or different necessities than initially communicated when reserving, the price is topic to vary to replicate the extra objects and necessities.”
In a written assertion, shopper protection lawyer Richard Newman mentioned, “Typically talking, failing to supply the standard of companies marketed and utilizing predatory practices can violate New York Metropolis’s shopper safety legal guidelines.”
Newman additionally famous that “paying customers to vary or take away truthful destructive evaluations could violate the Federal Commerce Fee Act as an unfair or misleading act or follow as a result of it might wind up distorting or in any other case misrepresenting what customers take into consideration a enterprise or its merchandise.”
When requested to answer all of the allegations and complaints detailed by prospects within the piece, Piece of Cake mentioned, “Our mission is to all the time present the perfect customer support, the place each element of the transfer is meticulously thought by means of to present the shopper probably the most seamless expertise. Once we fall brief, we all the time look to make it proper with the shopper straight away.”
Hype vs. Actuality
Prevot mentioned in hindsight, the unusually low quote ought to have been a warning signal, and her expertise — like these of different prospects who spoke to the Submit — stands in distinction to the polished picture of Piece of Cake Transferring circulating on-line.
Whereas some prospects have reported clean strikes, a current viral TikTok video a few tip dispute drew 1000’s of feedback from viewers sharing comparable experiences. One consumer wrote, “They despatched me the NASTIEST texts after I tipped them – saying I didn’t tip sufficient. I tipped 20%???”
One other commenter mentioned that as a single girl, she felt pressured to tip with no different. “They kinda have you ever over a barrel…like, in the event you don’t pay them, your stuff doesn’t get moved,” she wrote. A number of commenters allege that Piece of Cake was banned from their buildings.
The corporate boasts tens of 1000’s of “actual 5 star buyer evaluations” on its website, however regardless of quite a few optimistic evaluations praising its effectivity and branding, it’s straightforward to seek out destructive ones throughout Google, TikTok, Reddit, and the Higher Enterprise Bureau with a constant sample. Although trade consultants say these complaints can occur in all corporations, the amount of allegations in opposition to Piece of Cake Transferring has left prospects questioning whether or not the issues are systemic.
Nonetheless, for patrons like Prevot and Simes, the results have been greater than mere inconveniences and couldn’t be fastened by a refund alone.
