Hidden within the historic streets of Greenpoint, Brooklyn you’ll discover a nondescript black door. When you’re let in, stroll up the steps and two doorways on the left will transport you again to the Nineties.
Inside, you’ll discover preservationist Marcos Meconi, a 47-year-old Argentinian man with a sleeve of tattoos and quick, curly hair, organising his 250-square-foot studio, Greenpoint Glam.
The house is 100% analog — even the web is banned. Sandwiched between trendy espresso retailers and the Greenpoint docks, that is the place Meconi has perfected the old-school glamour shot.
Purchasers come to him for the type of awkward however cute, mall photoshoots 90s youngsters used to beg their dad and mom to take them to. The place they might pose for footage standing back-to-back with pals, exhibiting off their choker necklaces, slap bracelets and a face stuffed with make-up that was by no means the fitting shade.
And as Gen Zers and millennials pine for the previous, purchasers are actually greater than ever flocking to the throwback king, utilizing his wistful interest as a advertising and marketing software or for only a enjoyable afternoon.
Initially, Meconi’s studio was a workspace and storage unit for his personal retro fascinations like classic Apple computer systems from the 80s that fill steel cabinets and stacks of cassette tapes — many he combined himself.
“It’s like Doc Brown’s lab from Again to the Future,” he stated, referring to the Eighties sci-fi basic movie the place Michael J. Fox performs the well-known Marty McFly.
The deep-thinking Brooklyn artist craves one other period, a time when every part had friction, nobody knew the way to use the web and connection was nonetheless interesting.
“I Googled nostalgia for one thing that I needed to write about, and it means just like the ache of craving to go residence. And I used to be like, effectively, that is smart. That’s all I dream about. , I’m an immigrant,” Meconi advised The Submit.
Initially from Buenos Aires, Meconi got here to the US and studied the humanities at Hampshire Faculty in Amherst, MA, earlier than taking a job at a small promoting company in NY, the place a profitable 20-year profession enhancing commercials adopted.
In between gigs, he took freelance tasks and was even nominated for an Emmy for a documentary referred to as Underneath Strain: The U.S. Ladies’s World Cup Workforce, a four-part collection on Netflix.
“We didn’t win however we should always have. Be sure you put that in,” the nearly Emmy-winner stated.
Shortly after his near-win and in between freelance tasks, the Brooklynite determined to lean into his love for bespoke magnificence portraits.
So, he turned his studio right into a set with a few totally different backdrops, two massive lights and old-school mild filters — to remain true to the artwork and has turned his ardour for the previous right into a bustling enterprise.
The glam photographer received his first shopper in January 2026 — two Zillennial influencers — who noticed a flyer in Greenpointers, a neighborhood web site catered to Brooklynites the place companies may promote.
Utilizing his classic gear as props, Meconi positioned Kelsey Kotzur and Caroline Sacks in entrance of the purple backdrop to face in basic, uncomfortable-looking retro poses.
As if he was again within the Eighties, Meconi popped a mixtape into his Aiwa Retro Boombox CD Participant — a contemporary participant with a classic really feel — and received began. The shoot went viral and purchasers younger and outdated began reaching out to him for that old-school mall glamour shot.
The Brooklyn resident stated in style shops like JCPenney or Sears can not produce what Greenpoint Glam can. He defined to The Submit that the lighting has modified, cameras have been up to date and it’s paradoxically too trendy.
Meconi’s purchasers haven’t any downside forking over lots of to take pleasure in a nostalgia that many weren’t even alive for. The photographer costs $300 for a 45-minute, 24-portrait session and a one-hour infomercial shoot will set prospects again a whopping $600.
“Purchasers all stated the identical issues — ‘You’re so good,’” which initially annoyed Meconi as a result of “They haven’t even seen the f***ing image. Like, how do they know I’m good?” he requested.
“After which I noticed, what they’re which means is that there’s one thing that we’re creating collectively, and there’s one thing about reference to an individual and facilitating that, that I could have a talent for,” he added.
A misplaced artwork in at present’s digitally obsessed period.
To make an appointment, purchasers can guide by way of his web site or name his cheeky quantity: 1-844-VHS-GLAM.
As soon as prospects are on the studio, they will both usher in their very own props or use what Meconi has on his cabinets. The Greenpointer suggests coming dressed to glamour shot impress, because the purchasers who take it “significantly” get the very best outcomes.
When The Submit visited the small studio on a weekday morning, Meconi was working with Sarah Beth Luciano, a 34-year-old comic creating quick “Tuscan Mother” movies, a satire of a suburban spouse who regrets “buying and selling nightlife for marble counter tops.”
The 2 met after Meconi DMed her, providing to assist together with her present comedy challenge. They hit it off and Luciano employed him to show the spoof right into a collection. Set in his now-perfected 80s infomercial, the gathering of clips known as the “Tuscan Mother’s Kitchen,” an recommendation VHS tape “for girlies who gave all of it up.”
“Marcos has such an excellent eye. He’s insanely proficient and loves what he does. He’s a real artist,” the comic advised The Submit.
Infomercials are a more moderen a part of the enterprise as Meconi did what he knew greatest to develop his operation — make extra artwork. He enlisted the assistance of his accomplice Tall Milk, a Brooklyn-based multimedia artist whom he tried (and failed) to satisfy on Tinder and later bumped into on the road — “the analog means,” he laughed.
His promos are almost similar to basic 90s infomercials with exaggerated appearing and tacky dialogue. He even provides the old-school, flashing crimson “BOOK NOW” block letters which are certain to get individuals’s consideration.
Not solely do his ads look extremely correct, however additionally they work. Meconi is at the moment working with Walker & Crown — a mom-and-pop store that sells classic watches — and snapping photographs of feminine bodybuilders, on the lookout for the 80s appeal.
“We dwell within the time of AI. Everyone’s scared that each one our jobs are going to be taken by robots…. So there’s one thing about going again to roots and making one thing collectively. It’s an expertise,” Meconi advised The Submit.
