WASHINGTON — Conservative netizens pilloried former Vice President Kamala Harris‘ try and rizz it up with America’s youths by deploying Gen. Alpha lingo on her rebranded marketing campaign account.
Harris dusted off her “KamalaHQ” account on X and rebranded it as “headquarters_67” in utilizing the Gen. Alpha brainrot slang “67” that children typically facetiously used when requested a query they’re too lazy to reply correctly.
However the nonsensical lingo might have already run out of favor, right-leaning millennial netizens advised Harris, citing their Gen. Alpha kids.
“My kids have knowledgeable me that ’67’ is already outdated, drained, and cringe, so as soon as once more, Kamala is developing quick,” the Manhattan Institute’s Chris Rufo chided in response to Harris’ rebrand.
Her crew defined that X boss Elon Musk didn’t allow them to have the username “headquarters,” which is why the “67” received added in. There doesn’t look like an X account with the deal with “headquarters.”
Harris had touted her retooled “headquarters_67” account because the “new Gen-Z led progressive content material hub” geared toward boosting Democrats throughout the 2026 midterm elections.
“It’s the place you’ll be able to go surfing to get the newest, mainly the newest of what’s occurring, and likewise to revisit with a few of our nice, brave leaders,” she mentioned in a video message. “I’m actually enthusiastic about this.”
Democrats have been scrambling to overtake their messaging technique within the wake of President Trump’s victory within the 2024 elections.
Potential 2028 presidential foe, California Gov. Gavin Newsom (D), for instance, has begun trying to emulate Trump’s wild, caps-heavy social media persona. Each Newsom and Harris frequently ballot as the highest 2028 presidential Democrats in the mean time.
The slang time period “67” originates from a rap track by Skrilla’s “Doot Doot (6 7).” Ultimately, snippets of that track blended with basketball movies on TikTok helped it morph into the phrase made so standard by elementary youngsters that was Dictionary.com’s phrase of the 12 months in 2025.
“Haven’t been this upset since Beyonce didn’t carry out,” Federal Communications Fee Chairman Brendan Carr chided on X.
“How can a Gen-Z led operation be led by a Child Boomer? Unhealthy Boy Doug is extra in contact w the youth IMO,” Heritage Basis visiting fellow Mike Howell jabbed.
“CNN known as Kamala’s new deal with for her headquarters account was ‘cringe,” person Sara Rose mused.
“The look you get when your able to get on the market and waste one other Billion,” person Sack Head Shaun snipped.
“Millennial vibes from this, i worry,” reporter Robert Schmad swiped.
Harris had teased Thursday’s revival of her outdated marketing campaign social media account, in a video of her crew coming into totally different incorrect passwords for “KamalaHQ,” together with “waytooonline,” “thebabysitterisweird,” and “project2025wasreal,” earlier than logging in with “headquarters.”
The previous vice chairman has largely laid low since her departure from the White Home final 12 months.
Simply earlier than Trump took workplace, Harris vowed to not “go quietly into the evening.” Final 12 months, she launched her e book, “107 Days,” chronicling her quick stint because the Democrats’ 2024 presidential standard-bearer.
She additionally handed on a run for governor of California and has been tight-lipped about her plans for 2028.
