NJ pizzeria Joey Tomatos proprietor speaks out after ripping household who introduced personal cake to birthday celebration



The embattled New Jersey pizzeria proprietor who berated a bunch of consumers for bringing a birthday cake into her restaurant and requested to make use of a knife to slice it defended her actions over the viral confrontation.

Doreen Sullivan-Karcich, the proprietor of Joey Tomato’s, stood agency in her determination to not accommodate the teams’ “innappropriate” request throughout a toddler’s fifth birthday celebration as a matter of buyer security.

“Let’s discuss that video,” stated the 30-year-old family-run pizza joint, positioned on the Jenkinson’s boardwalk in Level Nice Seashore, referencing the social media put up.

Doreen Sullivan-Karcich, the proprietor of Joey Tomato’s, was recorded confronting a bunch of consumers inside her store on Aug. 2, 2026. @classic.newjersey / TikTok

“For a couple of days now, the web has determined it is aware of every little thing about our restaurant primarily based on thirty seconds of footage that began after the true dialog was already underway. No context. No starting. Only a clip, constructed for outrage, and a remark part stuffed with opinions. Thanks to the individuals who supported us,” the household stated on Fb.

“So let’s be clear about who we’re. We’re a pizza restaurant. Not a celebration venue, not a bakery, not a rental corridor. We constructed our title on pizza — the type the Jersey Shore is understood for,” they stated.

Sullivan-Karcich stated her actions in direction of the group had been in keeping with the protocols the enterprise should comply with.

“We’re additionally Jersey Robust! Defending our clients, workers, popularity, and model is necessary. Each restaurant on this boardwalk has insurance policies that exist for actual causes — meals security, legal responsibility, order in a kitchen working full velocity on a summer time evening,” they wrote.

Sullivan-Karcich was captured on video scolding the big group after they requested for the widespread kitchen merchandise to chop their very own birthday cake contained in the pizzeria.

“You don’t simply stroll right into a restaurant and do no matter you need,” Sullivan-Karcich stated, asking them, “How about if I simply come to your home with a cake?”

Doreen Sullivan-Karcich stood by her actions saying the enterprise’ coverage was for buyer security. @classic.newjersey / TikTok
The 30-year-old family-run pizza joint is positioned on the Jenkinson’s boardwalk in Level Nice Seashore. Google Avenue View

“Okay so once I come to your home with my candles and my cake, am I going to have the ability to do no matter I would like there now?” she questioned.

The clip went viral after Tom Jurkowski, the proprietor of the Jersey Coast Emergency Information account, who was there celebrating his nephew’s milestone, shared it throughout social media.

“I don’t owe you something, have a superb day!” Sullivan-Karcich exclaimed to the partygoers who had been insistent on getting what they wished.

Regardless of dealing with backlash over the video, the restaurant homeowners stated they weren’t budging from their ruling made towards supplying the utensil to the revelers.

“These insurance policies aren’t up for a public vote simply because one second of implementing them bought recorded,” the assertion stated. “We’ve persevered, one pie at a time, lengthy earlier than this video and lengthy after it’s forgotten. That’s not going to alter.”

The enterprise launched the assertion on social media days after the viral video was posted. Joey Tomato’s/Fb

Joey Tomato’s, who Barstool Sports activities founder Dave Portnoy famously reviewed and prides themselves as having “the Finest Connoisseur Pizza on the Jersey Shore” instructed altering its motto to recollect the viral incident.

“Though we’re contemplating a brand new tagline: We don’t do cake. We do pizza,” the shop stated in jest.

The pizzeria’s response didn’t win over social media customers who continued to bash the enterprise after releasing the assertion.

“I can’t imagine you thought this was a good suggestion,” one individual wrote.

“I’m sorry” would have labored, and nobody could be pissed. This was a good way to fan the flames as an alternative of placing them out,” one other stated.

“This message was an entire bunch of nothing,” a 3rd stated.



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