California’s billionaire tax is a ‘nationwide marketing campaign’ says labor chief



California’s billionaire tax battle is rapidly turning right into a battle on the ultra-rich — because the labor chief behind the controversial measure is now promising to deliver it to a nationwide stage. 

Dave Regan, president of the highly effective well being care labor union SEIU-UHW, mentioned Tuesday that his push for a one-time 5% tax on the wealth of California’s richest residents has grow to be a part of a broader effort to focus on cash “hoarded outdoors of the tax system.”

“I believe that is now a nationwide marketing campaign,” Regan mentioned to Politico. “We knew this was provocative, we knew it might contact a nerve, however we utterly underestimated how a lot curiosity and a spotlight it might generate.”

SEIU-United Healthcare Employees West President Dave Regan is seen throughout a summit hosted by Politico on Tuesday, August 11, 2026, in Sacramento, Calif. (FR172339 AP) AP Picture/Annie Barker
An indication is displayed on the Billionaire Tax Now sales space on the 2026 California Democratic Celebration State Conference in San Francisco, Saturday, February 21, 2026. (AP) AP

The proposal, referred to as Proposition 40, would goal roughly 200 California billionaires and funnel the estimated billions in income towards the state’s well being care applications.

The measure initially confronted fierce opposition from highly effective labor and well being care teams, in addition to Gov. Gavin Newsom, whereas billionaires and tech executives have poured tens of thousands and thousands of {dollars} into preventing it.

Now the billionaire tax is inevitable, based on Regan, who instructed Politico Tuesday, it “will occur in California and plenty of different states.”

“We predict we’re going to win in November,” he added.

Google co-founder Sergey Brin alone has now contributed greater than $100 million to the hassle opposing the tax, together with a latest $20 million donation. With a fortune estimated at roughly $267 billion, Brin might face an estimated $13.3 billion hit underneath the proposal.

Sergey Brin and Gerelyn Gilbert-Soto attend the 2026 Met Gala celebrating “Costume Artwork” on the Metropolitan Museum of Artwork in New York Metropolis on Thursday, March 27, 2025. (Getty Photos North America) Getty Photos
Supporters maintain indicators advocating for the Billionaire Tax Now coalition throughout a information convention in Los Angeles, California, on Monday, April 27, 2026. California’s labor unions and billionaires are spending lavishly on a political battle over a proposed new tax on the state’s wealthiest residents. (Bloomberg) Bloomberg through Getty Photos
SEIU-United Healthcare Employees West President Dave Regan is pictured throughout a summit hosted by Politico on Tuesday, August 11, 2026, in Sacramento, Calif. (FR172339 AP) AP Picture/Annie Barker

Regan dismissed warnings that California’s wealthiest residents would merely flee the state.

“I can’t cease governor Newsom or others from spreading misinformation, however we will all look it up,” Regan mentioned. “Its an entire fallacy that billionaires present that a lot tax income.”

Brin, who has publicized his transfer to Nevada, stays financially concerned within the California struggle by means of Constructing A Higher California, the group backing competing measures that would undermine Proposition 40.

“We don’t assume any of those of us are going wherever,” Regan mentioned. “Lower than 10 of them claimed to depart California.”

Newsom has opposed the state tax, arguing as an alternative for a nationwide strategy. “Right this moment, the workplace employee can shoulder the next tax charge than the heiress,” Newsom mentioned, calling for an finish to the “tax-free life-style mortgage” that permits rich Individuals to borrow in opposition to inventory holdings with out reporting the cash as taxable earnings.

A stack of marketing campaign push playing cards in assist of the Overpaid CEO Act is seen throughout a canvassing occasion on Saturday, April 11, 2026, in San Francisco, California. In June, voters in San Francisco will resolve whether or not to impose an eight-fold improve to a gross-receipts tax on any massive firm doing enterprise within the metropolis the place the best paid govt earns 100 instances or greater than their median worker. (Bloomberg) Bloomberg through Getty Photos
Healthcare employees and different supporters with the Billionaire Tax Now coalition maintain placards throughout a media briefing in Los Angeles on Monday, April 27, 2026. The coalition outlined the following steps of their effort to get California’s Billionaire Tax on the poll for the November election, with their efforts already exceeding 1,500,000 signatures collected from throughout the state. (AFP) AFP through Getty Photos

The billionaire tax has nonetheless gained heavyweight assist from the California Democratic Celebration and California Federation of Labor Unions.

And Regan has his sights set past Sacramento.

“If Congresswoman Ocasio-Cortez is watching, we’d love your assist,” Regan mentioned. “No matter we’ve to do, we’re prepared that can assist you get there.”

Proposition 40 is headed for California’s November poll, the place it might face competing measures backed by billionaire opponents.



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